How A Local Gym Ran A Successful Mobile Marketing Campaign

By Tom · Comments (0)
Friday, March 11th, 2011

Just to show you how effective a SMS, or “texting”, campaign can be, I have rewritten a case study that appeared in Mobile Marketer Daily – the industry newsletter.

ViQuest Wellness CenterThe ViQuest Wellness Center in Greenville, NC, teamed up with SuddenLink Media, Greenville, NC, and Ping Mobile, Englewood Cliffs, NJ to put together a mobile marketing campaign to get more gym memberships.

They used a common Short Code (5 numbers like this 12345) and the Keyword VIQUEST, and the campaign ran from 01/01/2011 to 02/27/2011.

Their target audience was the residents in and around the area of Greenville, NC, who might be interested in going to the gym.

They chose to use cable television to deliver their  “call to action” in the Greenwood area:

“Text VIQUEST to 12345 to receive free registration and a free after hours pass if you register before Jan. 31.”

Here’s the part that will get you excited – The Results

A whopping 307 people texted in and 44 percent of those double opted in to the ViQuest mobile database and receive more text message offers from ViQuest.

Next, ViQuest remarketed to its new database of phone numbers in February.  and offered an exclusive offer to pay no dues until March 1st and also receive a surprise free gift. Only those who double opted into the database received this exclusive offer.

Now they learned that Cable television offers the perfect advertising vehicle for mobile marketing and mobile helped the trackability of the commercial. However, you need to realize that there are many less expensive ways to get your “call to action” out to your target market if you can’t afford television.

What you should learn from this example:

A local gym in a small market can have a successful mobile marketing campaign with the right offer at the right time. Providing free registration of a gym membership right after New Years is the perfect time for all of those making resolutions to lose weight and get fit.

Quotes
“We worked together with ViQuest management team to produce an effective television commercial that focused on results by combining the power of cable television advertising and mobile texting. We are thrilled with the results of this successful campaign.” – Bill Poplin, general sales manager, Suddenlink Media.

“The ViQuest texting campaign substantially exceeded our
expectations and provided a great way to measure our return on investment with Suddenlink. We will definitely be using this service again in the future.” – Keith Corder, director of operations and marketing at ViQuest

Original article was Written by Senior Editor Giselle Tsirulnik of Mobile Marketer Daily.  Reach her at giselle@mobilemarketer.com

 

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Categories : Mobile Marketing, Successes

How Does A Small Business Use Mobile Marketing?

By Tom · Comments (0)
Friday, March 4th, 2011

Mobile marketing is exploding because there are so many mobile phones out there, and their owners – from 6 to 60 – are never more than a few feet away from them!Man Texting

Whether you own a coffee shop, bar, restaurant, clothing store, or provide a professional service, you can use our new service  mobile marketing to get new customers, enhance the relationship with your current customers, or entice customers into your business more often.

All you have to do is offer some kind of  “bribe” – like a free gift that your customers will find valuable, or a discount coupon – in exchange for their name, phone number, and email address. You could also let them know that they are now a member of your Preferred Customer Club, and will have access to special offers sent only to your preferred customers.

There are many ways for you to tell your customers about your offer. You could put a custom imprint on your cash register receipts, put up a poster in a prominent place in your store that tells them to text your special keyword to your own Short Code ( just a short phone number, like 72727) to receive the details about how to get registered and claim their gift. If you have a website, be sure to put an enrollment form in a prominent place. And finally, make sure all of your employees are reminding your customers to become members of your Preferred Customer Club.

Rather than continuing to advertise with the traditional media to try to attract new customers, mobile marketing makes it a lot less expensive to market to your existing customers and invite them to come back more often. Give them good reasons to return to your business and they will not only come back more often, but they will buy more frequently. By using mobile marketing techniques, you can keep the name of your business fresh on their minds. You will also get new customers this way because your preferred customers will tell all their friends about your offers.

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Categories : Mobile Marketing

3 Reasons Why You Need An Autoresponder!

By Tom · Comments (0)
Tuesday, February 15th, 2011

“What’s an autoresponder?”, you ask.

A simple explanation is that an autoresponder is just what the name says – it responds automatically. I’m sure you have been on the internet and filled in a form with your name and email address or phone number, or both. Almost immediately you either received an email message or a phone call, right? That’s an autoresponder.

“Okay, but why do I want one?”

Even though your website looks great, most people visiting it for the first time will NOT purchase your product or service. They’re doing research, and they may bookmark your site with every intention of returning, but will they?

If you have an autoresponder, you can offer that first time visitor some incentive to give you their name and email address. It can be a free report, ebook, discount, coupon, or consultation. Now your chances of grabbing their personal info go up dramatically. The First Reason you want an autoresponder then, is to CAPTURE the LEAD!

Now, the Second Reason you want an autoresponder is so that you can Develop a Relationship with them by automatically sending them messages as long as they stay subscribed. This way, they get to know you and your business, PLUS after a while they begin to think they actually know you and they begin to trust you – as long as you haven’t abused the use of the autoresponder.

And the Third Reason is SALES! As you may know, they say it takes about 5 to 7 “pitches” before a prospect buys the product. With the autoresponder, you get to give them those “pitches”. Not only does that increase the chances of making a sale, but you now have a paying customer, and it’s always easier to get a paying customer to buy more of your products than it is to get that new customer.

In internet marketing lingo, you’re “building your list”. And every internet marketer will tell you that,

“The money’s in the list!”

Now watch this short video to learn a little more about autoresponders from the pros.

Try AWeber’s Autoresponders for $1

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Categories : Autoresponder, Email Marketing
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“SmallBiz WordPress Theme Has Built-In SEO”

By Tom · Comments (0)
Friday, January 28th, 2011

More and more businesses are using the WordPress platform for building their websites today. You may think WordPress is just for blogs, but it’s grown over the years and has some definite advantages as a business website. Yes, it’s a fantastic blog platform, and that’s one of the advantages for businesses.

Your website can have a built-in blog which provides a terrific place to add content like company news, announcements, how-to articles, and on and on. This then helps get your clients to be more interactive with your business, and brings them back for more information.

Expand2Web is a wordpress “theme” designed especially for the small “brick & mortar” business.  It was created by Don Campbell, who had already been helping businesses with their online presence. That experience taught him the essentials to add to a website to optimize it for the search engines - SEO.

In the video below, Don shows you exactly how this special WordPress theme has SEO (Search Engine Optimization) built right in so you can just “fill in the blanks”. Notice how he’s put an emphasis on local search results for you.

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Categories : SEO
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Should I Care About Local Search?

By Tom · Comments (0)
Tuesday, January 4th, 2011

Recent statistics gathered by expert research groups, including MIT, ComScore and Google have revealed some amazing numbers.  Many local businesses think the World Wide Web is just for companies doing business worldwide, but that thinking doesn’t represent the thinking of many people searching online for local businesses.

Read more about these incredible findings in my article “What Is Local Search?“.  If you own a local business, you may be very surprised!

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Categories : Local Search
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Your Website Must Have These 2 Key Components!

By Tom · Comments (0)
Thursday, December 9th, 2010

Just having a great website design and putting it up on the internet isn’t enough. “If you build it, they’ll come” only works in the movies.  The World Wide Web is huge, and having your website appear on the search engine result page (SERP) will only happen if a whole lot of specific tasks are done properly during the design stage and then following up after your site is “published”. Otherwise, it will just be ‘Lost in CyberSpace’.

First, you want to make sure that the right people  – your “ideal” prospects – find your website when they’re searching for your products or service.

Second, you want them to respond by taking some sort of action when they do find you.  You want them to enter their name and email address to get a FREE gift, sign up for your newsletter, call you, come into your store, or make a purchase. I build “direct-response” websites that actually generate profits, not “fancy online billboards” that collect “cyberdust” and cost you money.

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Categories : Website Design
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