Perhaps you have already paid a Webmaster or Web designer to build a web site for your business, and now you must continue to pay for every change you desire. This puts you at the mercy of your Webmaster or Web designer’s availability and reliability.

Or you are investing a great deal of time and energy into making changes and updates to your site because you are managing your own web site using HTML or CSS. I’m sure that’s not the main focus of your business, and probably not your area of expertise.

Maybe you’re just considering creating a web site for your small business, and you’re worried that you’ll have to pay a great deal of money to have it designed and programmed, and then to maintain it.

Whether you’re setting up a new website or redesigning your current web site, you should seriously consider WordPress as the foundation because it offers many substantial benefits. Below are 3 of the most valuable benefits and reasons why we recommend WordPress here at Everest Interprises.

1. You Have Total Control Over Your Own Web Site and Its Contents

By converting your existing web site onto a WordPress platform (at your same web site address – domain or URL), or by programming your new web site using WordPress, you will save both time and money. Now you (or someone on your staff) will be in charge of adding, deleting, or otherwise updating the content of your web site.

If your small business doesn’t have a web site yet, imagine paying only a minimal set-up fee, and then never having to hire a Webmaster or Web designer to maintain your site at all.

Or if you already have a web site and a webmaster who drains your bank account and holds your web site hostage according to his or her availability or desire to work on it, imagine firing your that person or company and paying only a minimal redesign fee to convert your existing web site into one over which you then have full control.

2. Your Web Site Becomes A Marketing And Customer Service Site

Most people visit a Web site only one time. Therefore, having a way for them to continue to stay connected to your business without having to visit gives you a significant advantage over your competitors. It also offers immense value to you and to your prospects and customers, and greatly enhances your relationship with them.

One of the most important benefits of WordPress is the ability for a visitor to subscribe to your web site via a sign-up form, or by using a feature known as RSS (Really Simple Syndication). RSS allows him or her to receive any updates to your Web site via a “reader” on his or her own computer, or mobile device equipped with an RSS-compatible reader. The sign-up form allows them to receive your updates via email.

By using WordPress as the underlying software platform upon which your Web site is built, you gain the ability to update your site’s content regularly. This means that your web site can become a true source of “current” news about your business for your prospects and customers on a day-by-day basis.

You can now use text, graphics, audio and video to inform visitors and subscribers about your current products and/or services; coupons and special offers; events at your brick-and-mortar location; and much more.

The WordPress software also has built-in interactivity. When you write an article, or add a page, you can allow (or disallow) visitors to write comments below them.

WordPress’s flexibility also makes it exceptionally easy to add e-mail subscription forms, images that draw your visitors’ attention to whatever you desire, and much more.

3. People Searching for a Business Like Yours Will Actually Find Your Web Site

When someone searches for a business like yours in your local geographic area, you hope that he or she will find your business’s web site. Your best wish is that one of your web pages shows up on Page 1 of the search results for whichever search engine (Google, Yahoo, Bing, etc.) the person is using to search.

Every search engine has its own “rules” for how it displays search results. While none of the search engines reveal exactly how it makes that decision, it appears that one of the most important criteria is HOW OFTEN “NEW” CONTENT IS ADDED to a web site. Constantly updating the content on your Web site is just one aspect of what is called Search Engine Optimization, or SEO. SEO means attempting to figure out how search engines make their decisions as to which websites they pick to show for search results, and making use of those criteria on your website in order to get the search engines to pick your website and place it one the first page of results.

Again, using a WordPress platform for your web site makes it possible to update the content on your website with great ease. On any given day on any given search engine,there’s no guarantee that someone searching for your products or services will find your web site. However, it’s absolutely essential that if you want to give your web site the best chance of showing up high enough in a search result that someone will find you, you MUST do those things that are believed to make that most possible.

Give me a call at  719-336-7611 (9am to 5pm weekdays, Mountain Time),  or email me to set up a free consultation to discuss how we can help you with a  website “repair” or a brand new website.